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Tag Archives: Dasani
The slinky, seductive sound of brand names
Dec.2, 2011 The name Mazda zips off the tongue, especially if you add that zoom zoom bit. Rolex rolls. Ferrero Rocher melts. Nokia clicks. And L’Oreal somehow makes you feel that you’re worth it. Let’s face it: some names just work. And companies … Continue reading
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Tagged brands, Burberry, Dasani, language, Lexicon, linguistics, marketing, Mazda, naming, sound, sound symbolism, Sunny, Will Leben
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